Strategic
Design Inc.

Microsoft (in partnership with PepsiCo) wanted to build buzz around the launch of the new Xbox One X console by giving fans the chance to bid and win Xbox One X – every 60 seconds – before public sale. The core challenge was in designing a fair gameplay that deterred bots, cheaters, and sweeps junkies.

Client

Google, Inc.

Date
2019
Role

Design UX, Animation