Pinterest for Food Bloggers

If you’re starting out creating recipes or if you’ve been doing it for a long time, the goal is always to get more people to see your work. This post, Pinterest for food bloggers will show you the easiest ways to get traffic to your food blog. Pinterest users are always looking for great recipes and I’ll give you my tips for getting your food pins seen.

Setting Up Your Pinterest Account

When setting up your Pinterest account, create a new account using your business name and set it up as a business account. A business account will allow you access to the backend analytics that will allow you to see which of your pins and boards are getting the most traffic. Fill in all of the fields. Use as many keywords as possible in your paragraphs, anything that would help people find you when they’re searching.

Creating Your Pinterest Boards

The more the merrier. Create Pinterest boards for all of the topics that your ideal follower might be looking for recipes for. This includes boards for different dietary needs, meals, holidays, etc. Make sure that you fill out the title of the board as well as the descriptions.

Get Tailwind

There are many social media planning programs out there, but Tailwind is made specifically for Pinterest and will save you so much time! They’re also really helpful when it comes to educating you on how to make your pins work better. Tailwind allows you to create a lot of pins and then schedule them to be posted to different boards. They also make it very easy to repost other people’s pins.

You can use my affiliate link here to get $15 off. (They have a free version too.)

Creating a Pinterest Community

Pinterest has Group Boards that you can join along with other food bloggers with similar interest. All bloggers add to these boards and therefore the boards get a lot more traffic. It’s a great way to get your pins to more eyes.

Tailwind has a function called Communities that similarly connect you with people making similar content, everyone posts their pins into these communities with the understanding that the other member share your pins.

Making Pins with Canva

My favorite way of creating pins is to use Canva. Canva is the most popular online graphic design program. They have tons of easy templates to use and will save your brand colors and logo. When making pins, make sure to make a variety of styles for reach recipe. You never know when one will get the most clicks. It may not be the one that matches your branding and ultimately, getting people to your food blog is the most important thing.

Tailwind also offers a pin creation function. I’d suggest giving it a try, however I still like Canva more.

Learn More About Food Blogging

Food Blogger Pro offers classes to teach you how to start, grow, and monetize your food blog.

Enrollment is Open!

Getting Started with MailChimp

Are you ready to start growing your email list and connecting with your customers better. MailChimp is one of the most used email marketing platforms for a reason. They offer a fantastic email service and lots of technology that will help with that. Of course, all of this can be a bit overwhelming at the beginning. Here are the steps that I recommend for all of my clients who are starting fresh in MailChimp.

Create You MailChimp Account

When starting your MailChimp account, it absolutely makes sense to start with the Free or Standard Package at the beginning. If you are just sending newsletter to your followers, you may just need the Free Package. If you are interested doing more involved email sequences then the Standard Package is the way to go. You can always upgrade or downgrade your package as needed.

Set Up Your Account

You will be able to connect your MailChimp with your website domain, allowing you to send emails from your company email address. You will also need to give a physical address for you business. This is mandated by US spam email laws.

Make a Plan

  • How do you want to organize your audience?
    • Tags – internal labels, 1 subscriber can have many tags
    • Group – labels that can be included in signup forms so subscribers can choose how to categorize themselves
    • Segments – a label that can combine different factors including: tags, groups, campaign activity, birthdays, when they were added to an audience, etc.
  • What type of emails do you want to send?
    • Welcome email
    • Newsletters
    • Automation
    • Sales emails
  • How will you be creating your audience? (Hint: the more ways people can sign up the better)
    • Will you be importing contacts that you already have?
    • Will you be having people sign up on your website?
    • Will you be sharing a sign up on social media?
    • Will you be offering an incentive for email sign ups like a freebie?

Create Your Audience

  • Create the Tags or Groups that you’ll need.
  • Import contacts who have already giving you permission to send them emails. This may includes current customers, lists from you previous email system, etc. Ideally you’ll download these contacts as a CSV file. You can attach a tag or group to your contacts as you import them.
  • Create a pop-up or sign-up form for you website

Create a Landing Page

A Landing Page is a website page that is hosted by MailChimp and allows people to sign up for your email list. It is a great opportunity to introduce your company, let people know about the freebie you’re offering with your email sign up, and have them sign up for your emails.

MailChimp offers templates for these. Keep it simple.

Create a Welcome Email

This is the first automated email that you should create. Use this email to give your new subscriber a warm welcome and give them the link to the freebie you promised. You can also create different welcome emails to send to subscribers based on how they are tagged.